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C O N T E N T S
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Coffee Feature:
Steps to Combat a Fear Economy: Surveys That Work
By David J. Morris & Lon L. LaFlamme
It’s time to get real. It doesn’t take a seasoned economist to recognize that specialty coffee sales are threatened with a continued meltdown through at least 2009. Now, more than ever, it is critical to provide products, services and a coffee house atmosphere your customers crave every day.
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Specialty News:
Cupping Isn’t Just for Coffee Anymore
By Alexis Rubinstein
Trust your taste buds. Don’t choose syrups based on reputation, popularity or price alone. Who knows what works best with your coffee better than you? Conduct your own syrup tasting experiment, or use the results of ours. Your customers will surely thank you.
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D e p a r t m e n t s

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