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Starbucks moving buyers to Switzerland

Starbucks is moving its green coffee buying operations to Lausanne, Switzerland, to help the expansion of its coffeehouse locations outside North America. Starbucks will relocate two executives to Lausanne next spring and hire a small number of local employees to coordinate coffee buying. Inventory management, quality control and other coffee-related functions will stay in Seattle.

Starbucks vice president for green coffee Marc Schonland will become managing director of coffee trading. He will be joined in Lausanne by Scott McMartin, director of green coffee quality. Mary WIlliam, senior vice president, will remain at the Seattle headquarters.

Kerry Acquires Stearns & Lehman

Stearns & Lehman, Inc., a leading marketer of specialty food products, including coffee and espresso flavorings announced it will merge with Kerry Holding.

Stearns & Lehman is engaged in the business of developing, manufacturing and marketing flavored syrups, including coffee and espresso flavorings, oils and toppings, extracts, flavorings, dressings, specialty sugars and specialty frozen beverage products. The company’s customer list includes a number of America’s top specialty coffee retailers and restaurants. It sells its products throughout the U.S. and in over 16 foreign countries.

Kerry Group is a major international food ingredients, flavors and consumer foods corporation with current annualized sales in excess of US$3 billion.

Stearns & Lehman will become a wholly owned subsidiary of Kerry.

DaVinci Syrups Hit Grocery Shelves

Seattle-based Da Vinci Gourmet, Ltd. is placing its flavored syrups on foodstore shelves and thus making their way into consumers’ kitchens.

As the company moves forward, it is seeking placements near the flavored instant coffees, non-whole bean coffees and sweeteners in an effort to carve out a category within a category. Already in 2,600 stores including Wal-Mart, Albertson’s in Southern California, Seattle area Quality Food Centers (QFC) and Ralph’s in Southern California have begun selling flavored syrups in the 375-ml size bottles. “The demand for Seattle-style coffee is spreading across the U.S. and we’ve found that our products are being used to create the coffeehouse experience at home,” Shaddle said.

For the distribution and purchasing part of the supply chain, the company has set up case packs of 6 and 12 units for inventory management, and a variety of sizes.


Swissmar Alpenröst Judged Excellent
The American Culinary Institute recently announced Swissmar as an American Culinary Award Winner and recipient of an Award of Excellence for the Alpenröst Coffee Roaster.

The judging was conducted by a panel of professional chefs in San Francisco. Products were judged on a number of criteria, including ease of use, design and functionality. The Alpenröst was judged “excellent” in all categories.

“The Alpenröst revolutionizes the home coffee brewing experience by giving coffee connoiseurs the means to have fresh roasted coffee right at home,” said Nancy Whitmore, marketing director for Swissmar. “Coffee beans begin to lose flavor almost immediately after they are roasted with anywhere from 15 - 40% of the flavor lost in just a few days. But with the Alpenröst, anyone can custom roast their own green coffee beans for ultimate freshness.”

Heilbrunn Named Show Manager of the Year
Lifestyle Events Inc.’s vice president and general manager, David Heilbrunn, has been named Show Manager of the Year by The Expo Group, a leading tradeshow and event services group. Heilbrunn earned The Expo Group Show Manager of the Year Award for managing Coffee Fest, the tradeshow for the specialty coffee and gourmet tea industries that attracts up to 300 exhibitors in each of the three cities- Atlantic City, Las Vegas and Seattle. Coffee Fest has been produced by Lifestyle Events’ parent company, Festivals Inc., since 1991.

“The Expo Group Show Manager of the Year Award is presented to people who are passionate about providing their customers with a first-rate experience,” said Ray Pekowski, founder and president of the ExpoGroup. “To be recognized by peers and customers says a great deal about the winners’ talents and abilities.”

The most recent Coffee Fest was held in Las Vegas earlier this month. For more information on future shows visit www.coffeefest.com

Tea & Coffee - March/April 2002


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