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Tea, Tea, Everywhere

Take Me 2 Tea, a trade show aimed at tea retailers will be holding its 2nd show ever this month. The number of exhibitors has doubled from last year to a hefty 120 companies, hotel space reserved for anticipated attendees has tripled…. and more and more people are talking about it. Coffeefest holds its first Washington, D.C. show this month - where one can always find tea exhibitors and seminars. Specialty Tea Institute is now holding seminars at almost every pertinent tea/coffee venue. Aligned with the SCAA some years ago, their tea symposium has brought immeasurable knowledge to the trade and potential tea entrepreneurs.

In this issue, we focus on the teabagging equipment available to the industry. Not only are the big boys developing new teabag shapes but also newcomers are experimenting with sachets, nylon and silk materials as boutique items …and the consumers are purchasing, enticed by these innovations.

Also in this issue, former Tea & Coffee editor Lyn Leverett writes on how to go about opening a tea shop. Our editorial department fields calls on a regular basis from people with “tea dreams” but don’t know where to start or who to call. We have helped steer people in the right direction, especially by referring them to the contacts in our Ukers Directory. With the help of successful tea professionals, Leverett reveals what makes for a successful tea program in a salon; where to obtain basic tea knowledge; and provides information on store promotion, design and customer service.

John Ball of BUNN offers our readers some eye-opening figures on the high profit value of iced tea, as well as some ideas on how to increase these profits and minimize losses. This article will convince any retailer that it’s worth it to start looking more seriously at iced tea ideas.

Last but not least, we would like to congratulate Pearl Dexter on the 10th anniversary of her consumer publication, TEA, A Magazine. This delightful magazine is dedicated to informing, educating, and entertaining its global audience with articles exploring the history, culture, consumption and dramatic health benefits of tea. The first consumer publication devoted exclusively to tea, TEA has introduced tea drinkers to taking tea in elegant settings throughout the world. The magazine also features tea accessories like ancient Chinese Yixing teapots, Japanese tea bowls and those contemporary artists who have chosen tea as their subject. Pearl is the co-author of Tea with Presidential Families and has recently compiled a book called Tea Poetry.

Is tea’s time finally here? There’s an excellent beverage out there - tasty, no calories, and many varieties. What do you think, and what are you going to do about it?

Jane McCabe
Editor & Co-Publisher

Tea & Coffee - March/April, 2004

Tea & Coffee Trade Journal is published monthly by Lockwood Publications, Inc., 3743 Crescent St., 2nd Floor, Long Island City, NY 11101 U.S.A., Tel: (212) 391-2060. Fax: (1)(212) 827-0945. HTML production and Copyright © 2000 - 2013 by Keys Technologies and Tea & Coffee Trade Journal.

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