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The world of tea & coffee is sure venturing in many different venues, and uniting everything from cookies, holders, and t-shirts. What could possibly be next?

Convenience, Speed and Innovative

They’re easy, compact and super. They’re Innovated Products’ latest automatic countertop brewing units for coffee, espresso, latte, mocha and hot chocolate. These units are ideal not only for coffee shops, but also convenience stores, restaurants and other group settings. What makes these machines so beneficial to have around is that customers can serve themselves with the push of a button. There are two and four cup stainless steel stations available.

Innovated Products MFG Inc., 18 Automatic Road, Units 14 & 15 Brampton, ON, L6S 5N5 Canada. Tel: +(1)(905) 799-8197, Fax: +(1)(905) 799-3725, Web: www.innovatedproductsmfg.com.

Ito En + Andrew Weil, M.D. = One Healthy Drink!

This is sort of like the Batman and Robin of tea, a partnership that is sure to change the way people understand the tea culture.

Using the wisdom and knowledge of Dr. Andrew Weil, Ito En has developed the Dr. Andrew Weil for Tea, which is a line of ready-to-drink, loose-leaf tea bags and matcha green teas, as well as a special turmeric tea.

For a long time, Dr. Weil was a supporter of green tea and its many amazing attributes. He is the founder and director of the Program In Integrative Medicine at the College of Medicine, University of Arizona. “Visiting Japan frequently and having lived there for a period of time,” said Dr. Weil. “I am well acquainted with Ito En and their impressive variety of healthy products, and consider them to be the largest and best producer of tea products in Japan.” Rona Tison, vice president of corporate relations for Ito En, also agreed, stating, “We are both in-tune with living and promoting a healthy lifestyle through the type of products we offer and this venture will enable us to combine our core strengths to bring a new, holistic line of products to market.”

Ito En (North America) Inc., 45 Main Street, Suite 3A, Brooklyn, New York 11201. Tel: +(1)(718) 250-4000, Fax: +(1)(718) 246-1325, E-mail: comments@itoen.com, Web: www.itoen.com.

Mr. Coffee: Ensures a Great Cup of Coffee

Known mostly for its success in the automatic drip coffeemakers industry, Mr. Coffee has decided to continue ensuring that a good cup a coffee goes a long way. According to the company, in using 100% Arabica beans that were rigorously selected and freshly roasted to perfection, the coffee brand is the answer to the perfect cup of coffee. “Our primary purpose has always been to empower consumers to create great coffee,” says Carlos Coroalles, vice president of licensing, Jarden Consumer Solution, “but until now we have only offered part of the solution.” He went on to proclaim the company’s move, stating, “The introduction of Mr. Coffee brand coffee is the next logical extension for our brand and a vital ingredient in the recipe for achieving the much-coveted perfect cup of coffee. Choose from their light, medium, dark and many other flavors to indulge in the perfect coffee moment, and combine it with their unique and functional coffeemakers.

Mr. Coffee, Sunbeam Products Inc., Tel: +(1)(800) 672-6333, Web: www.mrcoffee.com.

I Love Coffee!

Who knew that so much could be done with coffee? Well, Susan Zimmer, a true coffee aficionado, seems to have tried them all, and is ready to tell-all in her book, “I Love Coffee.” From simple coffee facts to delicious coffee recipes, you’ll be immerged in this sweet beverage in no time. Zimmer has been involved with coffee for over 20 years, spending much of her childhood in European restaurant kitchens, learning and digesting everything that makes coffee. Also, considering that a portion of the proceeds will go to Coffee Kids, a non-profit groups that assist children and families in coffee-producing regions in Mexico and Central America, “I Love Coffee” makes for more than just a good read.

Andrews McMeel Publishing, LLC c/o Simon & Schuster, Inc., 100 Front Street, Riverside, New Jersey 08075. Web: www.andrewsmcmeel.com.

Ginger Peace Green Tea is Just Peachy!

Some ginger, peach and a healthy dose of green tea. The Republic of Tea’s popular Ginger Peach blend gets a green makeover.

This delightful addition to the Republic of Tea family adds a delicious touch to the beverage line, and with the benefits of both –– green tea and peaches –– to add a load of benefits to the blend. According to researchers, peaches alone can help in combating cancer, decreasing the chances of strokes, aid in digestion and boost the immune system. Add that to the many attributes attached to green tea already, and you have one powerful cup in your hand. According to the company, customers have enjoyed the original, Ginger Peach Black Tea for years now, and this new flavor is sure to become a classic of its own as well.

The Republic of Tea, 8 Digital Drive, Suite 100, Novato, California 94949. Tel: +(1)(415) 382-3400, E-mail: CustomerSatisfaction@RepublicOfTea.com, Web: www.republicoftea.com.

Welcome, Bolivia Tea to the U.S.

From the area where the Andes Mountains meets the Amazon River Basin, approximately 3,500-ft. above sea level, ideal for cultivation (also known as the ChaiMate Gardens of Northern Bolivia), comes this organic certified (IMO) tea that will be exclusively distributed by Sympson & Vail Inc., a tea importing company located in Brookfield, Connecticut. The teas – Bolivia Large Leaf, Bolivia OF and Bolivian Jasmine Green – are going to be made available to individuals, tea shops, specialty food stores, restaurants and hotels.

There was a lot of effort from both the organizations, such as USAid, and the workers to accomplish this mission. The USAid Agency even provided funds for cultivation and marketing expertise to Bolivian farmers, in order to produce and export the organic teas.

Simpson & Vail, Inc., P.O. Box 765, 3 Quarry Rd., Brookfield, Connecticut 06804. Tel: +(1)(203) 775-0240, Fax: +(1)(203) 775-0462, E-mail: info@svtea.com.

Tea & Coffee - June, 2007


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