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C O N T E N T S
Special Feature:
Where Does the Caffeine Go?
By Serena Norr
Decaf coffee is just one of the growing segments in the coffee market. The extraction of coffee is an intricate process where the removed caffeine is converted into items that we enjoy in our everyday lives - sodas, cosmetics and pharmaceutical products.
Coffee Feature:
Top 10 Factors to Consider
When Evaluating Your Flavored Coffee Program

By Jeff Nichols

Flavor specialist, Jeff Nichols counts down the “Top 10” things to remember when offering flavored coffees in your retail environment.
Tea Feature:
Japan’s Matcha Tea: A Short Primer
By Robin Stevens
Japanese matcha tea has been traditionally used for over 1,000 years, and is increasingly incorporated in modern beverages and products. Stevens explores the traditional and modern uses of matcha, along with the production process and advice for purchasing and preparing matcha tea.
Specialty News:
Brand to Survive and Thrive
By Travis Miller
The Brand Coaches have been so impressed with their coffee founder, Travis Miller’s business branding insights, that we asked him to share his powerful branding tips from his seminar, The 10 Commandments to Sky Rocketing Profits.

D e p a r t m e n t s
From the Editor's Desk:
Caffeine: Valuable & Profitable

World News:
Coffee and Tea Reports from the Front Line.

Calendar:
What's Happening in Coffee and Tea, and Where.

Product Showcase:
Tea and Coffee Innovations...

Trade News:
From the Tea and Coffee Industry.


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