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ASIC 2014

Sokol Chiapas’ Marketing Team
Sokol Chiapas Coffee Company based in Hinsdale, Illinois, US importers and distributors of coffees from Mexico’s Chiapas state, announced two new additions to its roster.

Vice president of sales and marketing, Kevin W. Fenner coordinated grocery and processed meat sales for Swift, then directed industrial, foodservice and retail efforts for Holsum Foods. At Sokol & Co., in the late 1980s/early 90s, he was responsible for bakery, dairy, dressings and sauces, increasing the division’s value from $0 to 7 million dollars.

Western region sales director Mary Anne Pellegrini was previously with Good Earth Eats, working closely with brokers and distributors for both grocery and natural food channels. Her effort vis-a-vis club stores resulted in significantly increased revenues and she initiated the effective use of retail premiums. At Stash Tea Co., she also dealt with regional managers, opened fresh territories, managed budgets and designed highly effective marketing programs.

Said Jack Novak, president and c.e.o. of Sokol Chiapas, “We are indeed fortunate to have such a powerful and multi-faceted team. Together with the products’ unsurpassed quality and our ongoing, energetic campaign targeting food as well as business media, we’re confident their concerned efforts will ensure the brand’s success.”

Van Houtte’s New Positions
Van Houtte USA has named George Jamiel vice president, retail development, a new position at the company. Jamiel will be responsible for strengthening the retail presence of the Van Houtte brand in the U.S.

“George has handled increasingly challenging positions in sales and marketing throughout his 20-year career in consumer package goods,” said Roger Cohen, president of Van Houtte USA

In addition, Filterfresh Coffee Service Inc., a subsidiary of Van Houtte Inc., has promoted Robert St. Jean to vice president.

St. Jean will continue his role as the company’s controller, a position he has held at Filterfresh Coffee Service since July 2001.

“I am pleased to announce Robert’s promotion, which recognizes his significant contributions to the company,” said Roger Cohen, president of Filterfresh Coffee Service Inc.

Insulair’s New Marketing VP
Insulair Inc., the manufacturer of triple-wall insulated paper cups for hot drinks, has named Randy Hart vice president, marketing & business development. Frank Gavin, the company’s director of sales since 2001, has also been promoted to vice president, sales.

“We view these moves as critical steps as we continue our rapid growth,” said Claus Sadlier, Insulair president. “We were looking for a marketing leader with experience in marketing value-added products, and Randy has a wealth of knowledge in that area. On the sales side, Frank has tremendous credentials, and has done a superb job for Insulair, and this promotion reflects that performance.”

iSi’s New Marketing Manager
iSi North America, Inc. has named that Nancy Hartmann has joined their staff as marketing manager. Hartmann is responsible for managing all iSi marketing communications, public relations, trade show participation, market research and product development. Her primary objectives will be to increase consumer awareness and usage of the iSi products and to expand penetration into foodservice, retail and adjacent markets. Hartmann has replaced Jennifer Orzo, who was promoted to national retail sales manager.

“The addition of Nancy to our team continues our commitment to support the iSi products by building brand recognition and customer satisfaction, thus providing our retail customers with the highest level of professional marketing, product development and manufacturing quality,” says Rick Agresta, president and c.e.o. of iSi North America, Inc.

Mary Williams’s Green Globe Award
The Rainforest Alliance on May 14 in New York City presented Mary Williams with the Individual Green Globe Award. Williams recently retired as the senior vice president of Coffee for Starbucks and currently serves as an advisor to the company.

The Individual Green Globe Award is presented annually to celebrate those that demonstrate dedication, innovation and a commitment to the global environment. The Rainforest Alliance honored Williams for her lifelong commitment to merging the definitions of quality and sustainability in the specialty coffee industry.

“Mary’s expert palate defined the Starbucks taste,” said Orin Smith, Starbucks president and c.e.o. “Mary has been instrumental in setting the standard for developing coffee quality, while helping to improve the health and education of the people employed in growing coffee.”

“The sustainabilty of coffee farmers is crucial for the success and growth of the coffee industry, for it is their livelihood that undoubtedly determines the continued quality of the coffees produced each year,” said Mary Williams.“This award is an indication of sustainability going increasingly mainstream in the coffee world,” says Tensie Whelan, director of the Rainforest Alliance. “The bridge between sustainable farms and coffee drinkers in consumer countries was once a slender one, but companies like Starbucks are helping make it a superhighway. This kind of channel to consumers is so important; as sustainable sourced coffee catches on with them, the economics of the whole market can change and confer enormous environmental and social benefits.”



Tea & Coffee - August/September, 2003
Theta Ridge Coffee

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