elcome to the relaunch of the Tea & Coffee Trade Online! The staff of Tea & Coffee Trade Journal in New York have been working hard to create the most resourceful stop for coffee and tea information on the Web.
It has been a strenuous road since we first went on line back in late 1997; since then the look has changed three times. This first look was merely a welcome letter; its simplistic style was, of course, typical of many sites at the time of creation and merely served the purpose of etching our address into cyberspace. That achieved, the second launch went on to set-up a sharp well-designed site.
I later began studying with then Editor-in-Chief of Forbes.com. At that
the magazine industry, like all industries, was trying to find a standard
online look, and as the face of that new standard began to reveal itself, I
once again moved to change the site to reflect this new look.
Shortly thereafter I began meeting with Hokan Ledjstrand, Director of
Mergers & Acquisitions, Europe, for razorfish, regarding his cutting-edge
speech on the future of digital technology he was to deliver at our 1999 Tea &
Coffee World Cup. I relayed to him our plans to have on our site an e-commerce
platform, a live chat facilitation, and online access to our Ukers'
International Tea & Coffee Directory & Buyers' Guide. He convinced me that
incorporating these items demanded a stronger server and a more complex site
architecture--all in all, he convinced me of the internet's potential.
So here we have arrived at teaandcoffee.net, Part Four. This one
deliver all we have envisioned and more. Information, information, and more
information is essential to keeping ahead your competitors and Tea & Coffee
Trade Online is here to help. While applying what I learned from the Sales
Director for NBCi.com/snap.com, Kendall Smith, I will continue to add cutting-edge
site features and insightful editorial coverage that blend the worlds of
coffee and tea with the universe of internet technology.
It is the nature of the Web to constantly upgrade and revise to meet
needs of a new and ever-evolving medium. Stay tuned to Digital Grind for
monthly updates on what new media developments are challenging businesses and
how these challenges affect our industry. Yet, while we do our part, you must
do yours. Global access is the key to the door of opportunities - are you
equipped to unlock the future?
Tea & Coffee Trade Online