In China, All Is Fair In Coffee & Tea Wars|
The Tea & Coffee Trade Journal and Tea & Coffee Asia
are bringing our World Cup to Shanghai. Our sister publication, which has been in circulation for approximately 10 years, enters China - where coffee and tea are increasing in consumption and entering new norms in Chinese lifestyles. This show follows previous successful Tea & Coffee World Cups in Kuala Lumpur and Singapore.
Based in Bangkok, editor & publisher, Glenn John, who has been with our company for over 20 years, felt the Asian market needed its own publication. He decided to launch Tea & Coffee Asia, which has now taken not only that region, but the rest of the world by storm. A recent article in China Daily tells us that the giant coffee franchises are fighting to secure prime locations for their coffee outlets in Shanghai. According to the article, Starbucks has a total of 64 stores in Shanghai alone, Illy has several kiosks, Lavazza has one shop and intends to open several more, and even the UK’s Costa chain is looking to open one shop in Shanghai, with an additional 299 shops within the rest of China.
Locations in Shanghai are invaluable, as people - in looking for convenience - are refusing to walk that extra mile for their favorite branded coffee. Coffee shop, Pacific Coffee competes head-to-head with Starbucks in Hong Kong and opened its first shop in Shanghai right in the middle of Starbucks’ territory. The company is searching for new outlet locations. In the trendy entertainment district, Coffee Bean & Tea Leaf is also fiercely competing for business with a large Starbucks outlet nearby.
Coffee and tea wars are going on right outside our World Cup location, making us glad to host our event in this city where the burgeoning coffee and tea industries can see the latest in technology and resources at our show.
We would like to offer our congratulations to the Pacific Coast Coffee Association on the occasion of their 75th anniversary convention. Founded in 1932, the Association provides a contract for transacting business, as well as means for arbitration. Annual convention, seminars, workshops and trips to origin are some of the many activities and opportunities the PCCA offers. PCCA membership consists of 121 members, which comprise of roasters, importers and various allied industries.
Editor & Co-Publisher
Tea & Coffee - September/October, 2006
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