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The world of tea & coffee is sure venturing in many different venues, and uniting everything from cookies, holders, and t-shirts. What could possibly be next?

Capresso Looking to Enhance Psychology of Selling

With smooth, contemporary music, still photography, coupled with special effects to appeal to coffee lovers, Capresso is looking to crack the psychology of selling. “High-end coffee equipment says a lot about who you are and how you live. Our new DVD uses the psychology of selling to reach out to consumers in a relaxed, accessible way,” said Michael Kramm, founder and president of Capresso.

Relying on the dynamic visuals, music and minimal copy to showcase 12 of the company’s leading products, The DVD is divided into several sections, with the first - “If You Love Coffee” -- highlighting four innovative Jura-Capresso automatic coffee centers. It then flows effortlessly into the remaining presentation, from the “Perfect System, Perfect Taste,” which promotes four Capresso coffee makers, to “The Right Grind for Every Taste” that includes three Capresso grinders, and finally into the “Beautifully Designed,” featuring the Capresso H2O Plus Water Kettle.

Capresso Inc., P.O. Box 775, Closter, New Jersey 07624. Tel: +(1)(201) 767-3999, Fax: +(1)(201) 767-9684, E-mail: contact@capresso.com, Web: www.capresso.com

Inko’s White Tea’s Expands in Flavors and Style

They say certain things occur in “threes,” and that seems to be the effect Inko’s White Iced Tea is going for. The beverage company, which is known for its 100% natural iced white teas, is launching four more flavors to their lineup, as well as a new specially wrapped multi-packed case for three of their most popular flavors (Inko’s Original, Inko’s White Peach and Inko’s Blueberry). They are also introducing a beautifully redesigned label on all of their award-winning varieties. Each label will feature bolder colors, larger fonts and beautiful graphics to illustrate the individual flavor.

Inko’s White Iced Tea, 413 E. 72nd St., Suite 3B, New York, NY 10021. Tel: +(1)(917) 509-1903, E-mail: alex@healthywhitetea.com, Web: www.healthywhitetea.com.

Bada Beans, Bada Boom!

The no-mess, quick to dissolve, specialty formulated coffee flavorings have just launched a new lineup of fall flavors. Packed for convenience and portability, these distinctive flavorings, which are McCoy’s Dream Vanilla Bean, Hazel’s Nutty Hazelnut, Crazy Carl’s Caramel Fudge and Very Barry Blueberry Muffin, complement the coffee products available to specialty food, mass retail and other convenience store channels. “Coffee drinkers are no longer satisfied with the commonplace, in terms of flavoring their coffee at their local cafes, offices and homes,” said Rich Simon, president of Bada Beans, LLC. “We provide the marketplace with what consumers demand, coffee flavoring confections that is portable, affordable and 110% enjoyable.”

The niche product line is positioned to sell as impulse point of purchase (POP) items within coffee aisles and the bar, using their creative packaging that include blister cards and convenient hang holes to ensure ease of product display and quick turns. They also have embossed tins and stand up zipper pouches for some of their most popular products.

Bada Beans looks to continue expanding their whole new product categories, by adding new sales in the coffee retail market arena. The company is looking to charter a new route in what they consider a “fastidious world of gourmet coffee flavoring,” which customers are more than willing to follow.

Bada Beans LLC., 104 W. Chestnut #251, Hinsdale, Illinois 60521. Tel: +(1)(847) 592-6290, Fax: +(1)(847) 792-0807, E-mail: info@badabeans.com, Web: www.badabeans.com.

Tea & Coffee - October/November, 2006

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