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A New Name for Eland

Eland Distribution, Canadian distributor of green coffee, announces a name change to Eland Logistics to go with their new logo and new website available at www.eland-logistics.com.

"We decided to change the name to one that better describes the scope of services we offer. To us, adding the word 'Logistics' better conveys that we offer total supply chain management. Distribution is just one function of supply chain management," says Doug Eland, president and c.e.o. "Just as the industry is evolving, so are we. The new name and our new streamlined logo highlight how Eland Logistics has evolved. We're committed to continually providing the best possible service to all our customers and partners."

In this age of value-added services, continually providing the best possible service often entails evolution, expansion, and re-focusing. As the green coffee distribution industry evolved and Eland Logistics' role evolved, a new identity to recognize the changes became necessary. Logistics is the procurement, distribution, maintenance and storage of material. Through expert logistics, Eland Logistics offers professional supply-chain management by improving the way their partners procure resources, and delivers the product to customers.

Formed in 1988, Eland Logistics has been executing total supply chain management for green coffee in Canada for 15 years. Offering a variety of services such as international freight forwarding, warehousing, certified weighing, Canada/ U.S. customs brokerage, transport load brokering, independent surveying and reconditioning, Eland Logistics is the largest supply chain manager for green coffee in Canada.


U.N. Bestows Award on Forestrade

ForesTrade, Inc., headquartered in Brattleboro, Vermont was the only U.S. Company to receive the "2002 World Summit Award for Sustainable Development Partnerships." This prestigious award was presented recently by the United Nations and International Chamber of Commerce, to recognize outstanding companies who successfully demonstrate "that business is not the enemy of sustainable development, but actually an integral and effective part." ForesTrade was chosen for implementing an effective business model that wholly integrates social and environmental concerns and successfully bridges multi-stakeholder partnerships in Indonesia and Guatemala.

Founded in 1996, ForesTrade is a producer and distributor of fine organic spices, and "single origin" fair trade coffee. Over the last six years, ForesTrade has successfully implemented its social and environmental mission while growing a market driven, profit oriented business.

The company's has created a number of innovative partnerships and alliances involving producers, processors, NGOs, investors and customers around the world, combined with early entry into the rapidly growing international market for organic and fair trade products.

ForesTrade, Inc. is an industrial supplier of organic spices, coffee and essential oils. The Company has offices in Vermont, U.S., Indonesia, Guatemala, and The Netherlands.


Island Oasis' Gold Winning Beverage Mixes

The Island Oasis full product line of beverage mixes has received the Gold Medal Award for frozen mixes from the Quality Institute International (QII), formerly the American Tasting Institute. The QII bestows a Gold Medal award exclusively to one winner of a product category honoring the "Best of the Best."

Island Oasis' award winning line consists of 16 flavors of all-natural beverage mixes including strawberry, pina colada, margarita, sweet & Sour, raspberry, banana, peach, mango, guava, passion fruit, hurricane, premium lemonade, cappuccino, non-fat yogurt, ice cream and Bloody Mary.

The Massachusetts-based beverage company received this honor for the second consecutive year.


Inttra Selected by Oceanwide.com to Expand Capablilties

A provider of business-to-business ocean freight services, www.inttra.com has announced that www.oceanwide.com, a provider of web-based applications to the freight transportation industry, has completed its integration to Inttra. Oceanwide.com is now able to extend its multi-modal freight transportation portal capabilities to include connectivity to the world's leading ocean carriers through Inttra's transportation network.

Oceanwide has integrated its ForwarderLogic online freight management application to Inttra's global carrier network. ForwarderLogic users can now manage entire freight programs from a single source, ensuring that customers' bookings are completed more quickly and accurately. This integration allows better control of just-in-time shipments, resulting in reduced cycle times, inventories, and warehousing costs. In addition, ForwarderLogic users who book through Inttra will also gain access to status information about all in-transit ocean shipments.

David Berger, Chief Operating Officer of Oceanwide, said, "We are very excited about working with INTTRA. Our fast track integration project has enabled us to bring quickly to market a seamless, end-to-end electronic shipment solution for our customers. By using Inttra-Link, we can provide transparent, door-to-door electronic shipment management for our customers."

Jane Biddle, chief commercial officer of Inttra, said, "We are pleased to bring Oceanwide and its ForwarderLogic containers into our growing network. Through the use of Inttra-Link, Oceanwide can deliver greater advantage to its customers who in turn need not make any additional systems investment to realize this advantage."

INTTRA offers a standardized ocean logistics execution platform to shippers, consignees, and logistics providers around the world and is sponsored by many of the world's leading ocean carriers. Oceanwide.com is a Vertical Service Provide offering web-based collaborative management platforms to the freight transportation and cargo insurance industries. The companyís products are designed for freight forwarders, cargo brokers, and underwriters, carriers and shippers.


Starbucks Enters Latin America

Starbucks Coffee International recently celebrated its entry into Latin America, with the opening of its first store in Avenida Reforma, the heart of Mexico City, Mexico.

Together with its joint venture partner, SC de Mexico, S.A. de C.V., an affiliate of Alsea, S.A. de C.V., a leading restaurant operator and foodservice distribution company in Mexico, Starbucks plans to open another 10 to 15 stores in the next 12 to 18 months.

Starbucks and SC de Mexico, S.A. de C.V. signed a joint venture agreement to open Starbucks stores in Mexico in February this year. The joint venture, CaféSirena, S.A. de R.L. de C.V., is responsible for managing the operations in the market.

Following the opening of the first Starbucks store, CaféSirena plans to eventually open stores indifferent locations throughout Mexico City. In addition to Mexico, Starbucks will be opening its first store in San Juan, Puerto Rico, this week and is actively exploring opportunities in Argentina, Brazil, Chile, Columbia, Peru, and Venezuela.

Alsea is the leader in developing and operating quick service restaurants of recognized global brands in Mexico with more than 450 stores. It operates Domino's Pizza in Mexico and Brazil, and Starbucks in Mexico. Alseaís distribution division, DIA, supports the operation of its multi-units. The company stock is traded in the Mexican stock Exchange under the symbol ALSEA.

Starbucks Coffee International is a wholly owned subsidiary of Starbucks Coffee Company, the leading retailer, roaster and brand of specialty coffee in the world, with more than 5,000 retail locations in North America, Europe, the Middle East and the Pacific Rim.



Tea & Coffee - November/December 2002
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