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The world of tea & coffee is expanding into many different venues, and uniting everything from cookies, holders, and t-shirts. What could possibly be next?

Extended Café Tierra Line from CBI

Coffee Bean International has expanded the handcrafted, organic and Fair Trade certified line of Café Tierra coffees. Created in 1983, Café Tierra was the first certified organic specialty coffee brand in the U.S., according to the company. Until now it has only been sold through independent coffeehouses, but is now available to select quality-oriented retailers nationwide.

Café Tierra now represents all four of the major coffee growing regions, with a full range of roast levels and flavor profiles. The line features 13 coffees: six single origins (Nicaragua Rico, Nicaragua Viva, Sumatra Lake Tawar, Ethiopian Yirgacheffe and Guatemala Las Colinas) and five blends (Los Montes, Casa Sol, La Fuerza, El Mosaico and Espresso Bravo), with two blends also available as water-processed decaffeination.

The Café Tierra coffees feature a hand-drawn label image and are packaged in 12-ounce, four-corner bags with one-way structural valves for freshness. Retailers have access to attractive merchandising tools and displays with branded graphics and educational information, moveable floor displays, clip strips, shelf signage, single-brew samplers and bulk units complete with grinders.

Coffee Bean International, 9120 NE Alderwood Road, Portland, Oregon 97220. Tel: +1 503-227-4490, Fax: +1 503-225-9604, Web: www.coffeebeanintl.com.

White Coffee Partners with Rocky Mountain Chocolate Factory

A third-generation family-owned coffee roaster, has announced that it has signed a licensing agreement with Rocky Mountain Chocolate Factory, Inc, to introduce a line of gourmet Rocky Mountain Chocolate Factory Flavored Coffees. Durango, Colorado-based Rocky Mountain Chocolate Factory, an international franchisor, confectionery manufacturer and retail operator, operates the largest chain of retail chocolate stores in the U.S.

Rocky Mountain Chocolate Factory Flavored Coffees will be available in 12-ounce bags in four decadent flavors that reflect some of the most popular Rocky Mountain Chocolate Factory flavors and products: Dark Chocolate Truffle - a super rich and velvety chocolate flavor, comparable to the brand's renowned confection; English Toffee - a sweet, buttery flavor that is particularly smooth and rich; Hazelnut Truffle - delicate, savory chocolate combined with a delightfully smooth hazelnut flavor with light, nutty overtones; and Vanilla Caramel - a uniquely creamy caramel experience.

White Coffee Company, 1835 Steinway Place, Long Island City, New York 11105. Tel: +1 718-204-7900, Email: jwhite@whitecoffee.com, Web: www.whitecoffee.com.

Martin Bauer Group/Plantextrakt Herbal Extracts

The Plantextrakt business unit of the Martin Bauer Group introduces its herbal extracts with its superherbs concept.

Many manufacturers from the food and beverage industries discovered the diversity of taste offered by herbal extracts and the vast range of possible applications. There are three factors, which make up the secret of the superherbs concept's success: unique taste, additional functional benefits and cost-optimized production combined with a higher product value.

The Martin Bauer Group also presented recipes for products with additional functional benefits, including a yogurt drink containing hibiscus, pomegranate and grape seed extracts and a juice-based drink with hibiscus and peppermint. The superherbs concept also offers the right herbal extracts for the broad spectrum of functional foods. The high ORAC values determined in the course of testing provides evidence of the high antioxidant potential in the herbal extracts on which the concept is based. "Having already established that rooibos and green tea extracts positively support the skin's regeneration process during a study last year, this year's study primarily focused on hawthorn, citrus and jasmine extracts," the product manager explains. "The results show that these are also capable to improve cellular vitality and the renewal process of the skin."

Martin Bauer Services GmbH & Co. KG, Dutendorfer Strasse 5-7, Kaiserstrasse 168-170 91487 Vestenbergsgreuth 90763 Fürth, Germany. Tel: +49 91 63 88-516, Fax: +49 9163 88-8516, Email: wolfgang.hidding@martin-bauer-services.de, Web: .

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Tea & Coffee - December, 2009

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