ADVERTISING WITH
TEA & COFFEE
Advertisers profit from the most established and respected industry magazine, Tea & Coffee Trade Journal as well as from its electronic counterpart, Tea & Coffee Trade Online.
How do we know? You're here aren't you? If you found your way here, think of how many other business persons browse our web site and subscribe to our magazine.
Market Penetration:
We can give you the most comprehensive readership in the industry:
- More than 12,000 subscribers will see your advertisement monthly.
- International circulation to over 101 nations exposes you to an extensive and global audience.
- Extensive coverage on emerging markets in Asia and in Europe.
- Our diversified readership allows you to penetrate every sector of the industry, from specialty shops to multinational packers, importers, and producers (over 50% is distributed to retail store and gourmet shop owners worldwide).
- 6,000 additional issues are distributed at conferences and exhibitions worldwide, including the:
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• NCA Convention.
• Fancy Food Show.
• Milan Fair.
• ECF Congress.
• Trieste Coffee Fair.
• Sintercafé.
• SCAA Conference. | |
Association Memberships/Partnerships:
Our membership affiliations complement your own.
- We are members of the following organizations and distribute issues at functions they sponsor including the:
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• Specialty Coffee Association of America (SCAA)
• U.S. National Coffee Association (NCA)
• N.Y. Green Coffee Association
• Pacific Coast Coffee Association
• U.S. Tea Association | |
The keys to our success translate into high profit potential for you.
For further information on advertising in Tea & Coffee Trade Online, or in Tea & Coffee Trade Journal please e-mail us at advertising@teaandcoffee.net or contact one of the following representatives:
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ADVERTISING REPRESENTATIVES
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Asia, Eastern Europe, Middle East
Glenn A. John
Tel: +66 2255 6625
Fax: +66 2655 2211
Email: g.john@teaandcoffee.net
Austria, Switzerland, Southern Germany, United Kingdom
Robert M. Lockwood
Tel: (1)(212) 391-2060
Fax: (1)(212) 827-0945
Email: robert@teaandcoffee.net
Benelux, Italy, Portugal, Spain,
Northern Africa
Jonathan W. Bell
Tel: (33) 563-41-35-90
Fax: (33) 563-41-47-81
Email: j.bell@teaandcoffee.net
France
Marie-Claire Roussy
Tel: (33) 563-58-31-73
Fax: (33) 563-58-90-96
Email: mc.roussy@teaandcoffee.net
Mexico and Central America
Bob Olesen
Tel: (1) (212) 391-2060
Fax: (1) (212) 827-0945
Email: b.olesen@teaandcoffee.net
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Eastern North America
Scott L. Rogers
Tel: (1)(212) 391-2060
Fax: (1)(212) 827-0945
Email: s.rogers@teaandcoffee.net
Western North America, S.E. Europe, S. Africa, N. Germany and Scandinavia
Emerson Leonard
Tel: (1)(212) 391-2060
Fax: (1)(212) 827-0945
Email: e.leonard@teaandcoffee.net
South America
Frederick A. Lockwood
Tel: (1)(212) 391-2060
Fax: (1)(212) 827-0945
Email: f.lockwood@teaandcoffee.net
North West U.S.A., Western Canada
Rob Lockwood Jr.
Tel: (1)(212) 391-2060
Fax: (1)(212) 827-0945
Email: rob@teaandcoffee.net
All other areas please contact us in New York:
Tea & Coffee Trade Journal
26 Broadway, Floor 9M
New York, NY 10004
Tel: (1)(212) 391-2060
Fax: (1)(212) 827-0945
Email: advertising@teaandcoffee.net
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REQUIRED MATERIAL
ALL ADS SHOULD BE SUBMITTED IN DIGITAL FORMAT
CREATIVE AD DESIGN IS AT A COST
OF $200 PER HOUR.
For Ad corrections the prices will vary.
Macintosh applications*: Quark xPress, Adobe Photoshop, Adobe Illustrator
Submit one of the following:
Zip, CD-ROM discs
A laser proof must be supplied with all
digital files.
Files may be compressed with Stuffit or DiskDoubler.
Ad Size: Crop marks for page size ads should be at trim size of magazine. Bleed ads extend beyond trim by 1/4 inch.
Fonts: Include all fonts on disk
(printer and screen fonts).
Please use Adobe type fonts only.
Specify all colors/photos as CMYK.
Make sure custom colors are set to process.
Graphic art images should be saved in EPS or TIFF format at high resolution
(300 dpi at 100% usage).
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Deadline: Materials must be received
4-6 weeks before deadline.
PC APPLICATIONS NOT SUPPORTED: including, Microsoft, Publisher, PowerPoint, Corel Draw -these files have
a tendency to reflow and may need to be “adjusted” on the Macintosh platform.
Line Screen: 133.
Ink Density: Black & White: 133; 150
maximum. Tone density: 180% maximum;
second color not to exceed 20%. Full Color (4 Color): 133; Tone Density: 300% maximum.
Live Area: Keep all live matter 1/4 inch
(6 mm) from top, bottom, and side,
1/2 inch (12 mm) from gutter.
Proofs: Black & White, Black and 1 color: 1 proof, Full color (4 color)
Inking: head to foot.
Color Rotation: cyan, magenta, yellow, black (4 color wet).
Page Format: three columns at 2 1/4
inches wide (57 mm); or two columns
each 3 3/8 (86 mm) wide.
Supplied inserts are acceptable; however, insert production/postal charges may apply. All insert specifications must be approved in advance by Production Department.
Please note that Lockwood Publications can only hold digital files for one year. It will be discarded after that time. It will only be returned based upon written request by the advertiser.
GENERAL RATE POLICY
CMYK colors are $510 per color
Pantone® (PMS)/Metallic Colors:
$615 per color
Bleed: $510, no charge for Gutter bleed.
Advertising, Digital Output/design done on a cost basis.
Agency commission is 15%
Short Rates: If number of units published
is less than contracted then all published ads will be rebilled accordingly.
Combination Rates: All rates earned by number of inserts in one year; minimum rate holder is 1/4 page.
Issue closing/order cancellation: Tea & Coffee Trade Journal is published monthly. Closing is the first week of the month prior to publishing. All cancellations must be made at least 4 weeks prior to closing.
All printed material other than preprinted inserts should be sent to:
Production Department
Tea & Coffee Trade Journal
26 Broadway, Floor 9M
New York, NY 10004
Tel: 212-391-2060
Fax: 212-827-0945
E-mail: production@teaandcoffee.net
AD MATERIAL REQUIREMENTS
Final Trim Size: 8 1/4 x 10 7/8 (277 x 210)
Unit Inches (Width x Height) Millimeters
Spread (bleed) 16 3/4 x 11 1/8 426 x 283
Spread 14 x 10 356 x 254
Full page (bleed) 8 3/8 x 11 1/8 213 x 283
Full page 7 x 10 178 x 254
2/3 page 4 1/2 x 10 115 x 254
1/2 Island 4 1/2 x 7 1/2 115 x 190
1/2 vertical 3 1/2 x 10 89 x 254
1/2 horizontal 7 x 4 7/8 178 x 124
1/3 Square 4 1/2 x 4 7/8 115 x 124
1/3 vertical 2 1/4 x 10 57 x 254
1/3 horizontal 7 x 3 1/4 178 x 83
1/4 vertical 3 3/8 x 4 7/8 86 x 124
1/4 horizontal 7 x 2 3/8 178 x 69
1/6 vertical 2 1/4 x 4 7/8 57 x 124
1/6 horizontal 4 3/8 x 2 1/2 115 x 63
1/8 vertical 3 3/8 x 2 3/8 86 x 60
1/8 horizontal 7 x 1 3/8 178 x 35
1/12 Page 2 1/4 x 2 3/8 57 x 60
Additional charges may be incurred if the advertisement is not received according to Lockwood Publications mechanical requirements
ONLINE ADVERTISING OPPORTUNITIES
Banner (468 x 60 Pixels/approx. 7” x 3/4” on screen):
The banner advertisement allows you to expand your message and is featured prominently on the top and bottom of all our top pages.
Button (20 x 90 pixels/approx. 1” x 1” on screen):
Anchored on the left side navigation bar, this option provides your company with continuous rotation and posting throughout each page of the site, providing maximum exposure.
Buying Guide:
Your company receives a logo, web site link and a 75-word description
outlining your company’s product and services.
Classified Ads:
Advertise your excess inventory and equipment to the rest of the industry at bargain prices.
HTML Copyright © 2007 by Keys Technologies and Lockwood Trade Journals. All rights reserved.
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